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About Us

LR is a dad inspired brand created to inspire other dad to keep going and never stop. We are motivate by you and the love you have for children. We are dads and not just a child support check. We know life as a dad can be painful and traumatic, but it's about how we cope and grow from the situations we face. And we keep things going for the love and smiles on our kids faces.

LR was created because every day we "Live realistically". We live to keep pushing with everything we do from riding motorcycle, driving cars, at work and etc. Our shirts consist of statements that not only speak to you, but fit your style.

You’ve got all it takes in life to succeed.

Never second-guess yourself!

Never give up!

Never give in!